Assistant Project Manager – Salesforce Marketing Cloud Campaigns
Join Tech Valley Talent (TVT) for a dynamic, long-term contract opportunity as an Assistant Project Manager supporting critical email marketing initiatives. This role is pivotal in building, deploying, and analyzing stakeholder email campaigns within Salesforce Marketing Cloud, ensuring strategic engagement and optimal performance.
Remote role with client located in NYS, so preference given to individuals who reside in EST or CST.
37.5 hour work week
This 36-month contract offers a platform to demonstrate leadership in digital marketing operations while collaborating across diverse teams.
We are looking for individuals who can work on our W2.
Key Responsibilities:
- Manage end-to-end execution of organic email marketing campaigns via Salesforce Marketing Cloud, including initial build, design, audience segmentation, deployment, testing, and post-send analysis.
- Execute audience segmentation, workflow configuration, and automation processes supporting targeted and personalized communication strategies.
- Conduct A/B split testing, quality assurance, troubleshooting, and monitor deliverability to uphold campaign excellence.
- Analyze campaign performance utilizing reporting tools, deriving insights for optimization and increased engagement.
- Identify opportunities to refine email channels, recommending improvements aligned with best practices and industry standards.
- Collaborate with cross-functional teams to ensure consistent messaging and support integrated marketing initiatives.
- Maintain compliance with email deliverability standards such as SPF, DKIM, DMARC, and applicable privacy regulations (GDPR, CAN-SPAM).
- Contribute to content creation and minor design tasks using tools like Adobe Photoshop or Canva as needed.
- Support overall project timelines and priorities using task management platforms such as Asana, Monday.com, or equivalent.
Required Skills:
- Associates Degree; preferably supplemented with Salesforce certifications.
- Proven experience with email marketing platforms (Salesforce Marketing Cloud, Mailchimp, HubSpot, Klaviyo, Marketo).
- Strong understanding of CRM integration with email platforms.
- Basic proficiency in HTML and CSS for email template customization.
- Familiarity with marketing analytics, Google Analytics (GA4), and performance reporting.
- Knowledge of email deliverability, accessibility standards, and compliance (GDPR, CAN-SPAM).
- Effective project management skills and experience using tools like Microsoft Teams, SharePoint, and task management applications.
- Excellent communication, organization, and time management skills.
- Ability to work independently, troubleshoot proactively, and adapt to fast-paced environments.
Nice to Have Skills:
- Experience with marketing technology stacks and data management.
- Knowledge of Adobe Photoshop, Canva, or similar design tools.
- Familiarity with Americans with Disabilities Act (ADA) accessibility standards.
- Experience managing multiple projects and cross-team collaborations.
Education and Preferred Experience:
- Associates degree in Marketing, Communications, or related field.
- Preference to certifications in Salesforce
- 2+ years of experience in email marketing campaigns and project coordination.
- Hands-on experience with Salesforce Marketing Cloud or similar platforms.
This is an excellent opportunity for a proactive individual eager to apply their digital marketing expertise in a collaborative, impactful environment. If you're ready to contribute your skills to meaningful projects and grow within a reputable IT services provider, we encourage you to apply now.
TVT is an Information Technology (IT) professional business leader providing IT services to the public sector. Our firm is founded on the values of high integrity, trust, honesty, and commitment. We take pride in providing exceptional value to our clients by supplying and delivering the best IT project-based and hourly talent across the nation. We are business partners with many technology solution providers such as IBM, AWS, Google, Microsoft, Oracle, Tableau, Salesforce, and others. Tech Valley Talent provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type protected by federal, state, or local laws. This policy applies to all terms and conditions of employment.
