The product marketing manager is a critical member of the marketing team, charged with facilitating the successful commercialization of new and existing products within Lynkwell’s portfolio. This person will liaise with key subject matter experts within and beyond the company to bring critical insights back to the team and then help translate them into product strategy and positioning. For the existing portfolio, the product marketing manager will spearhead translating the technical features of Lynkwell’s products and services into bold and compelling multichannel assets.
The ideal candidate will have experience building product marketing as a function from the ground up, bring sound processes to operationalize the discipline across the company, and have a curiosity, hunger, and creative mind that turns specs into stories.
We are only considering direct applicants for this role. Recruiters and agencies, please do not contact us regarding this posting.
This position offers a competitive salary in the range of $100,000 to $130,000 annually, commensurate with experience, along with a comprehensive benefits package
Responsibilities
· Be a primary steward of compelling messaging around the Lynkwell solution
· Apply critical thinking and planning to the best format and channel to best connect the right story to the right audience
· Own the conceptualization, creation, use, and management of all sales enablement and product assets
· Partner with internal stakeholders and Lynkwell’s marketing agency of record to create and syndicate assets like testimonials, case studies, use cases, battlecards, etc.
· Be a primary source of industry information, relevant market trends, and competitive intelligence, leveraging it to constantly refine and elevate Lynkwell’s messaging
· Define, refine, and leverage clear ideal customer profile definitions in creating tailored assets and/or executing account-based marketing strategies
· Provide consistent and engaging product and industry training, not just to the internal GTM team but also liaise with partner marketing to make external stakeholders evangelists as well
· Be a critical driver of campaign strategy, both in determining the campaigns themselves and owning the execution of product marketing deliverables
· Be a primary author on customer journey and experience
· Partner with other marketing team members to create full funnel, multi-channel, engagement that drives conversion and evangelism
· Liaise with other departments such as sales, account management, project management, etc. to create a consistent feedback loop on product insights
· Act as a conduit between product asset performance and funnel performance
Requirements and skills
· Must have EV charging industry experience
· 5-10 years of experience in product marketing
· The ability to translate concepts into compelling stories
· Experience owning the creation of marketing materials, sales enablement, and other assets
· Working knowledge of graphic design concepts and best practices, and the ability to execute basic design projects on your own
· Critical thinking with a creative mind
· Excellent communication and collaboration skills, with the ability to collaborate effectively with a team.
· Familiarity with sales and marketing tools, such as customer relationship management systems
· Knowledge of the sales process and the company’s target audience and goals
· Ability to conduct market and customer research to identify opportunities for growth.
· Strong project management skills, with the ability to prioritize and manage multiple tasks and projects.
· Flexibility and adaptability to change.
· A desire to learn and grow in the product marketing field, and a willingness to continuously improve and develop skills.
· Bachelor’s degree in marketing, or a related field
