Description
Be a part of the mission at Whitney Young Health (WYH) to provide high quality healthcare that is affordable and accessible to our diverse community.
WYH has a robust benefits package including generous time off, affordable health, dental and vision insurance, 401k with safe harbor employer match, tuition reimbursement, term life insurance and more!
General Responsibilities
The Digital Marketing Content Creator is responsible for creating, coordinating, implementing, and monitoring all digital marketing and external communications (including content development and management of social media and website) for WYH and its sister agency, Equinox. This position, reporting to the Chief Development Officer will also assist the Development & Marketing Team with fundraising initiatives, as needed.
Specific Responsibilities
- Work in conjunction with the Chief Development Officer and the Engagement Coordinator and any other key staff to support agency-wide, programmatic, and recruitment (Human Resources) marketing needs for both WYH and Equinox.
- Write, edit, and produce compelling content including posts, patient stories, press releases, annual reports, and promotional materials
- Collaborate with clinical and program staff to highlight patient impact stories and community health initiatives
- Develop multimedia content including graphics, videos, and infographics using tools such as Canva, Adobe Creative Suite, or similar platforms
- Ensure all communications reflect the organization's mission, values, and commitment to health equity
- Responsible for agencies’ social media, including developing a social media marketing plan, content development, post scheduling, responding to comments for engagement, and accessing, reviewing and reporting analytics.
- Responsible for content development, updating and maintaining agencies’ websites.
- Assist Engagement Coordinator with digital fundraising campaigns, where needed.
- Act as agencies’ videographer, responsible for video creation, production and uploading to various platforms.
- Promote community events, health fairs, and educational workshops through digital channels
- Coordinate with external vendors, designers, and media partners as needed
- Coordinate digital media campaigns (TV and radio spots; multi-platforms)
- Maintain brand consistency across all digital materials
- Serve as a liaison with local media outlets and manage press inquiries
- Serves on WYH’s Patient Engagement & Reputation Management Team
- Reviews and responds to agency reviews through Google Reviews and Social Media Reviews.
- Provide back-up support to Marketing & Graphic Design Specialist with copywriting and design of various agency newsletters.
- Responsible for other marketing duties and responsibilities as assigned.
- Demonstrates excellence in both internal and external customer service.
- Understands and is able to effectively communicate HIPAA compliance, corporate compliance and client confidentiality.
- Ensures and/or remains in compliance with local, state, and federal regulation, i.e. DHHS HRSA and NYSDOH, and all accreditation standards (e.g. Joint Commission and NCQA-PCMH).
- Adheres to the National Patient Safety Goals as defined by the Joint Commission and Whitney M. Young Jr. Health Center.
- Completes other duties as assigned.
Requirements
MINIMUM QUALIFICATIONS:
Bachelor’s Degree required. Minimum of four (4) years of demonstrated experience in communications and/or marketing.
Skills
- Knowledge of and experience working with Canva cloud-based graphic design platform
- Knowledge of and experience working with website software or cloud-based sites
- Knowledge of and experience with social media content development and maintenance (Facebook, Instagram, X, and TikTok)
- Knowledge of an experience with analytic and reputation management platforms (Loomly, Google Reviews, social media reviews, and Meta Business Suite)
- Knowledge of and experience with digital media (YouTube, podcasts, blogs)
- Proficiency in MS Office (Word, Excel, PowerPoint, Publisher and Outlook)
- Extraordinary attention to detail
- Strong communication skills
- Ability to maintain confidentiality of sensitive information
- Ability to work with a team or independently as determined by scope of project
- Ability to work in fast pace environment and to prioritize and manage multiple projects/deadlines
Preferred Qualifications
- Experience working in a Federally Qualified Health Center (FQHC) or nonprofit healthcare setting
- Familiarity with CRM systems (Raiser's Edge, Donor Perfect)
- Knowledge of and experience with video creation and production (Adobe Premiere Pro)
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected status.
Salary Range: $28.00 - $31.00 hourly
