Field Sales Representative – Lake Hour

Take It to the Lake

At Lake Hour, we're building more than a beverage brand - we're canning the moments that shaped us. We believe in authenticity, in real ingredients, in slowing down long enough to actually connect. We're here to bring people back to something simpler and more meaningful.

We're looking for builders. For people who love being in the field, opening new doors, creating relationships, and representing a brand they believe in. If you thrive on meeting new customers, supporting distributor partners, and making an immediate impact in your market, this is your lake.

About Lake Hour

Lake Hour was founded by industry outsiders who saw an opportunity to build something different in the ready-to-drink space. What started as an idea rooted in nostalgia and craftsmanship has become one of the most exciting emerging spirits-based RTD brands in the market.

We Do Things The Right Way

Real brewed tea
100% real juice
100% cane sugar
6x distilled vodka
100% agave tequila

No shortcuts. No artificial afterthoughts. Just clean, premium, sessionable drinks inspired by time well spent.

We’re proud of our indie roots and hands-on founders who remain deeply involved in the brand’s direction. We’re not chasing trends, we’re building a lifestyle brand centered around authenticity, quality, and connection. And we’re just getting started.

Role Summary

The Field Sales Representative serves as the day-to-day face of Lake Hour within their assigned territory. This role is responsible for executing brand priorities in market by expanding distribution, opening new accounts, supporting wholesaler partners, and building strong relationships with retailers and on-premise customers.

Working closely with the Regional Sales Manager and distributor sales teams, the Field Sales Representative helps bring Lake Hour's commercial strategy to life through consistent market execution, account development, merchandising, and activation support.

This role requires a highly motivated self-starter who enjoys being in the field. Approximately 75% of time will be spent calling on accounts, prospecting new business, supporting distributor sales representatives, executing displays and programming, and representing the Lake Hour brand throughout the market.

This position offers the opportunity to play a meaningful role in building an emerging premium beverage brand while creating lasting relationships with customers and distributor partners.

What Success Looks Like

New account acquisition across on- and off-premise channels
Strong execution of displays, pricing, POS, and programming
Meaningful relationships with distributor sales teams and key retailers
Increased distribution and product visibility throughout the territory
Consistent account follow-up and execution of company priorities
High-quality representation of the Lake Hour brand at events and activations
Timely communication and reporting of market opportunities and competitive activity

Key Responsibilities

Call on existing and prospective retail and on-premise accounts to grow distribution and increase sales.
Identify and open new accounts within assigned territory.
Conduct regular ride-withs and sales calls alongside wholesaler representatives to support execution of Lake Hour priorities.
Build strong relationships with owners, buyers, managers, and distributor personnel.
Execute displays, point-of-sale materials, pricing initiatives, and promotional programs at retail.
Support sampling events, festivals, promotions, and consumer activations as assigned.
Monitor marketplace activity, competitive brands, pricing, and new opportunities, communicating insights to the State Manager.
Maintain accurate account records, call notes, and follow-up using company CRM systems.
Spend a minimum of 75% of working time in the market calling on accounts and supporting sales execution.
Participate in weekly sales meetings, territory reviews, and training sessions.
Work collaboratively with internal teams and distributor partners to achieve territory goals.
Ensure all activities comply with company policies and all federal, state, and local alcohol regulations.
Perform other duties as assigned.

Skills & Qualifications

Passion for selling, relationship building, and growing brands in the marketplace.
Strong interpersonal and communication skills.
Excellent organization and time management.
Self-motivated with the ability to work independently in a fast-paced environment.
Comfortable prospecting and developing new business.
Ability to communicate product features and brand story effectively.
Strong attention to detail and follow-through.
Ability to collaborate effectively with distributor partners and internal teams.
Willingness to work evenings, weekends, and events as needed.
Ability to lift 40+ pounds.
Minimum two years of beverage industry or outside sales experience preferred.
Knowledge of the three-tier beverage alcohol system preferred.
Bachelor's degree preferred but not required.

Compensation & Benefits

Lake Hour offers a competitive base salary with performance-based bonus opportunities tied to territory growth, new distribution, and execution of key commercial priorities.

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Lake Hour Field Sales Representative - Eastern New York (Albany) - Lake Hour