CRUNCH FITNESS – Graphic Designer

REPORTS TO: VP, Creative

WORK LOCATION: New York City – Hybrid with 3 days per week in the office

Who We Are

Crunch Fitness is a rapidly expanding fitness brand with over 500 franchised and corporate-owned gyms across the United States and internationally.

Rated as the #1 Fitness Franchise by Entrepreneur in 2024 and 2025, our unfiltered philosophy of "No Judgments" drives us to create a gym and community for all. We believe in making serious fitness fun by fusing exercise with entertainment and innovation.

Experience the unique opportunity to be part of our high-growth team, where professional development and advancement are plentiful. Together, we are redefining the fitness industry.

YOUR IMPACT

As a Graphic Designer at Crunch Fitness, you will bring our brand to life through dynamic, high-quality visual storytelling. From digital campaigns to in-club signage and everything in between, your designs will energize our audience, build brand consistency, and drive member engagement. You will help shape the look and feel of Crunch across platforms while collaborating with cross-functional teams to deliver on-brand, high-impact assets that support our national and local marketing strategies. This role is essential in ensuring our creative output keeps pace with our business growth—and reflects the bold, fun, and inclusive spirit of Crunch.

What Success Looks Like

Brand Consistency: You consistently produce polished, on-brand creative that elevates the Crunch look across all media, from national campaigns to local outreach.
Efficiency Under Pressure: You manage competing deadlines with grace, regularly delivering high-quality assets on time—even when juggling multiple projects.
Team Integration: You are a trusted creative partner across departments, known for your clear communication, collaborative spirit, and ability to translate feedback into stronger design outcomes.
Creative Ownership: You confidently take projects from brief to completion with minimal oversight, while proactively suggesting new design ideas, tools, or approaches.
Engagement Impact: Your work contributes to measurable increases in engagement—whether through clicks, views, foot traffic, or social buzz.
Adaptability: You respond well to feedback and change, showing flexibility in fast-paced situations without compromising quality.
Crunch Culture Fit: You bring a positive, enthusiastic energy to the team and live the Crunch brand—bold, inclusive, irreverent, and fun.

Main Accountabilities

Visual Design & Creative Execution
Design and produce a wide range of creative materials including digital ads, emails, web banners, social content, billboards, and print collateral.
Develop original concepts and execute visuals that reflect Crunch’s tone and branding guidelines.
Prepare final artwork for print and digital delivery, ensuring technical accuracy and consistency.
Brand Stewardship
Uphold and evolve Crunch’s visual identity across all touchpoints.
Ensure design work reflects and reinforces brand guidelines, maintaining consistency in tone, color, type, and layout.
Help document and improve creative standards as the brand grows.
Cross-Functional Collaboration
Partner with teams across the business—marketing, operations, retail, personal training, group fitness—to fulfill creative needs.
Translate internal briefs into clear, compelling visuals that support both national campaigns and field initiatives.
Participate in team brainstorms and strategy sessions, offering creative insights and solutions.
Project & Workflow Management
Manage multiple design requests, balancing high-volume output with high-quality execution.
Track deadlines, feedback loops, and asset delivery using project management tools.
Proactively communicate progress, roadblocks, and timelines with stakeholders.

What You Bring

Experience & Skills

2–3 years in a professional design role, ideally in a fast-paced, marketing-driven environment.
Proficiency in Adobe Creative Suite—especially Photoshop, Illustrator, InDesign (additional Adobe tools a plus).
Strong layout and typographic skills; confident in both print and digital design workflows.
Familiarity with digital platforms, email marketing, and social media asset creation.
Video editing, motion graphics, or photography experience a strong bonus.
Knowledge of Figma or other prototyping tools preferred.
Basic working knowledge of Microsoft Office Suite and Google Workspace.

Attributes

Creative problem-solver with a sharp eye for detail.
Flexible team player who responds well to feedback.
Excellent verbal and written communication skills.
Self-starter who thrives in fast-paced, deadline-driven environments.
Passionate about health, fitness, and visual storytelling.
Organized multitasker who can handle daily tasks while contributing to big-picture creative strategy.

Education

Bachelor’s degree in Graphic Design, Visual Communication, or a related field OR equivalent relevant work experience and/or portfolio.

Bonus Points For

Experience in copywriting, content creation, photography, or motion graphics.
Understanding of marketing analytics and how creative supports performance outcomes.
A Crunchy sense of humor and a passion for building a bold brand.

Benefits

Generous, flexible paid time off
401(k) plan with discretionary matching opportunities.
Comprehensive medical, dental, and vision benefits – because your health matters
Health savings and flexible spending accounts
Basic life and AD&D insurance, plus short-term and long-term disability coverage
Employee Assistance Plan, which offers confidential counseling and support services whenever you need it.
Education assistance program
Free Crunch Gym Membership across all our clubs, nationwide
Milestone Anniversary Recognition program

Crunch offers competitive salaries and benefits, including medical/dental/vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more.

Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

Flexible work from home options available.

Crunch Fitness CR Fitness Holdings, LLC

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